Think of Electra bikes as vehicles for discovery. If you let them, they will transport you to places beyond your average spin down the road. Even if your mission is nothing more than riding to a friend’s house or stopping by the corner cafe to grab a latte, Electra bicycles fill the experience with memorable moments that really define you — because they design their bikes as extensions of your imagination, style and sense of adventure. With excellence, expression, innovation and progression as their driving forces, Electra bikes speak to your individuality and quest for quality, while their smooth, efficient ride allows you to kick back, relax and enjoy the free flow of a lazy afternoon along the bike path, a free-parking evening pedaling around downtown or an energizing commute to the office. Whether you ride for fitness, fun, convenience, conservation or recreation, the Electra experience is offered in an assortment of flavors to suit your style. Try a Townie, Cruiser, or Amsterdam on for size, and experience the Electra Way to Roll.
Electra has trumped themselves for 2010. This is what Eurobike had to say about the new Ticino.
“Ticino pays homage to the handbuilt bicycles off in the 50s and 60s, but does so with the design precision and integrity of today’s materials and manufacturing processes. Period-piece components, not produced in decades – were re-examined: retro-style hubs, cranksets, chainrings, tourist handlebars, brake levers, forks, pedals and rims – Ticino’s retooled parts retain the aesthetics of the originals, but apply highest performance.”
Look for the new Ticino line to drop mid October. Stop in and take one for a ride!
